The intention for this project was to create a brand that combined a subtle mix of classic and modern, something that would intrigue both younger and older audiences. I found skin care, specifically lotion and creams, as a great way to explore that and came up with Smoother. I chose a sleek luxury font that would appeal to a major demographic, and a neutral color tone to keep the products simple but direct. The campaign highlights the confidence, elegance and intimacy that come from using Smoother skin-care, and the product packaging alternate between clean and classic, to more modern and unique.