FRESH Spring '22 Campaign

FRESH is not just a clothing brand and barbershop. It is an effort to foster a community of people who recognize that our differences make us dope, and who are united in the pursuit of living their highest good with style, swagger and heart.

This campaign highlights FRESH's unisex, cotton t-shirt, imagined and created by entrepreneur Houston White. The deliverables included a preliminary mood board and photoshoot concepts, as well as a project budget that included sales goals and profit margin. The focus of the art direction was to display the personal and cultural inclusiveness of the clothing in the same language of the barbershop, and to show that anyone and any body can be fresh.