Art direction and design for a vegan ice cream company.
I wanted to create a modern and fun style for an ice-cream brand. The merger of the letters in ‘AFRO’ represent a sense of community, while the colors are to represent love, adventure, strength and reliability. I wanted the campaign to give off this same feeling as well. The logo was always destined to be some emulated version of an ice-cream, and combining the first two letters of the brand made all the sense.






![Untitled-1 [Recovered]-01.png](https://images.squarespace-cdn.com/content/v1/638d207a945f572961600d08/1671901221409-WJPBEINOS3AMTMS6N2M7/Untitled-1+%5BRecovered%5D-01.png)
